Outset collaborated with SCP Marketing to enhance the online presence of their long-time client by leading the design and visual direction of a site redesign. Every page was meticulously crafted to ensure SCP's developers could implement the website with pixel-perfect precision, eliminating the need for additional design decisions during development.
With a current website that used bold colors and patterns along with two very decorative typefaces, the challenge was to bring the website up to date visually as well as to utilize updated photos that they had professionally taken. A more sophisticated and subtle design was the goal.
By utilizing fresh typefaces that were designed for website use, Outset ensured that anyone visiting the site would be met with an upscale experience. Carefully choosing photos throughout the site from the new gallery, manipulating the environments, and editing them for text placement on top of the image, it created pages of beautiful hero images paired with boldly colored accents to take the aesthetic to the next level.
