GiftWorks, co-founded by Laurie Lee and Amber Khan, was born out of a shared passion for saving lives through organ transplants. The company needed branded materials to effectively communicate their mission and offerings to transplant centers nationwide. Outset stepped in to create a wide range of collateral to support their life-saving efforts, helping them expand their reach and better serve those in need.
GiftWorks needed help in applying their evolving brand identity, as they were initially using a placeholder logo and relying heavily on co-branding with their pilot partner, the University of Utah Health. They needed materials that would resonate with their mission while respecting the established guidelines of their partner.
As a result of our collaboration, GiftWorks successfully found over 25 living donors through their pilot program. This achievement has opened up more opportunities for the brand to expand. With a range of custom materials, GiftWorks has been able to effectively extend their impact, alongside the co-branded materials we’ve been creating since 2022. Their brand now stands strong on its own, empowering them to reach more people and continue their life-saving mission.
