When Mitch Kanter, a previous client of Lauren’s, launched a new venture with his partner, Paola Lara Jiménez, they sought help in developing a strong visual identity. With no set direction, the project required not only design but also strategic guidance to define the brand’s essence through a wide range of concepts and visual inspirations.
Through a highly collaborative process, a distinctive identity was crafted—one that truly captured their vision. This new branding became the foundation for all business materials, establishing a professional and cohesive presence for Selva Connections.
As a true startup, Selva Connections had a vision but lacked clarity on how to translate it into a tangible brand identity. Co-founders Mitch Kanter and Paola Lara Jiménez needed a brand that encapsulated their mission but weren’t sure where to start. Without a clear direction, they faced difficulties in creating a professional presence that would resonate with their audience.
Over the course of four months, a wide range of logo concepts were explored to shape Selva Connections' final brand identity. With a strong visual foundation in place, a custom website was designed and built to support their new venture. Since launching, Selva Connections has continued to evolve, leveraging their brand and website to adapt to new challenges and expand their business year after year.
