After an insightful conversation with Alaska Wagoner (The Tiny House Concierge), it became clear that her branding needed to match the exceptional quality of her expertise and service. She entrusted Outset with crafting a logo that reflects her high-end approach and resonates with her niche clientele—tiny house buyers seeking a premium experience.
She needed a graphic designer, a marketer, and a project manager—which made Outset the perfect partner to bring her vision to life, elevate her brand, and ensure a seamless, strategic rollout.
After three years of success as a tiny house consultant, Alaska realized that operating without a defined brand might be holding her back. She felt that DIY branding limited her ability to charge what her expertise was truly worth. Outset stepped in to create a polished, strategic brand that elevated her business, reflecting both her passion and the high value of her services.
Outset delivered a cohesive, elevated brand that truly reflected The Tiny House Concierge’s expertise and unique offering. Through a collaborative process of strategy calls, sketches, and refinements, we crafted a brand identity that blended the charm of tiny homes—specifically Alaska’s own—with the sophistication of a concierge’s bell, an element she had already embraced. The final design merged her personal flair with the elegance of a high-end hotel, giving her a professional, polished brand that not only met but exceeded her expectations. Now, she has the confidence to charge what her expertise is truly worth.
